Many people like reading articles. Some of them can read just anything but for few others, the piece of writing should be interesting enough. Interestingly, the principle of ‘first impression is the last impression’ holds true in the case of article writing as well. If the reader does not develop interest in the first few lines, he will not proceed further and we know what happens to our article after that. However, have you ever thought what goes behind writing such articles? Anyone can write but what counts is an effective piece of writing that instigates the imagination of the reader. This is where effective article writing comes into picture. The article can be on any topic but it should be able to hold the interest of the reader. It would be still better if the article makes the reader a part of it.